Some time ago, Lecong Furniture Association held its annual work summary conference in 2014, President Wu Yaofan pointed out that the furniture industry has entered a period of deep adjustment, slow growth will be the new normal of the furniture industry.

Wu Yaofan said that in 2014, the furniture industry entered a period of deep adjustment. Relevant data show that the growth rate of furniture industry in China last year was 11%, far lower than the average growth rate of 30% in previous years. The average profit only maintained at 7%-10%. The era of high profit exceeding 30% in furniture industry has gone forever. Sustainable and slow growth may be the new normal of furniture industry in the future. Wu Yaofan mentioned that in 2014, mergers and acquisitions in the furniture industry continued to occur, ranging from planned mergers and acquisitions in furniture stores to cross-border acquisitions, mergers and acquisitions have become a new focus of the industry.

At the same time, many furniture enterprises also use electricity providers to force the Internet to establish o2o line experience shop. Wu Yaofan said: "The off-line sales experience under the single mode has become the furniture industry's new favorite, but how to truly achieve o2o, furniture people have to take the road is just beginning."

The performance of Lecong furniture industry in 2014 was also unsatisfactory. Wu Yaofan said that according to industry statistics, furniture exports in 2014 amounted to $1.837 billion, down 4% from a year earlier; domestic sales of nearly $26 billion, down 5.3% from a year earlier. Looking forward to 2015, Wu Yaofan believes that the scale of home e-commerce will reach 205 billion yuan, online shopping growth of 249%, will become the next development market after clothing, 3C digital e-commerce.

In addition, the overall home customization will be popular. Wu Yaofan said, "Customized furniture will become the mainstream of the furniture market because it meets the young people's personality and self-expression requirements, and the mainstream of customized furniture is integrated furniture, house-wide customization."

In the summary meeting, Wu Yaofan also summarized the work of the Association last year, 2015, the association will focus on "market development, industrial integration, strategic transformation" and other key projects to carry out work.